Your trade-mark is one of the key identifiers of your business and your brand. It tells customers that your products or services are provided by your company and, as such, they can rely on the quality of those products or services. Your trade-mark can be one of the most important and valuable assets of your business.
We provide advice on trade-mark strategies and the search, selection, registration, renewal and prosecution of trade-marks in Canada, the U.S. and internationally. We are experienced in creating and managing both domestic and worldwide trade mark portfolios and managing domain name registrations and disputes.
We also help you with the licensing and transfer of ownership of your trade-marks and provide advice on disputes pertaining to trade-marks such as passing off, confidentiality and unfair competition.
If you have not registered your trade-mark, you still have rights associated with it, but registration of your trade-mark can increase your rights against infringers. Infringement of your trade-mark can damage your company’s reputation. If you do not enforce your trade-mark rights against infringers in a timely manner, you may lose your right to do so over time. Our lawyers can help you guard against the damaging effects of infringement and can help you protect your trade-mark rights against third party infringement, cyber-squatting, or false advertising.